Dead cute

Released as part of the brand’s #PrideAllYear campaign,  who took his secret to the grave celebrates the Day of the Dead festivities, in which many Mexicans and Latin Americans honour deceased loved ones.

The beautifully realised 3D animation is the result of a collaboration between Final Frontier, Zombie Studio, LANDIA Mexico, agency Slap Global and director Paulo Garcia.

Following a surprising revelation, love wins the day, and the family welcomes Uncle Alberto’s new companion, Mario, as one of their own, leaving us with the message that “it’s never too late to be your true self."

Speaking about the film’s production, Final Frontier EP Julieta Zajaczkowski commented: “Working with CGI characters is always demanding, but in this particular case, finding a natural and intimate tone for the storytelling was our first objective. We knew we had to be as warm, empathic, and inviting as possible, but avoid it becoming childish.”

DaHouse Audio was brought in to conjure the sound and music. DaHouse’s founder and music director Lucas Mayer says: “It's an almost binaural audio experience. You can imagine the film very well if you close your eyes because of the sound design and mixing.”