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Didi – Didi

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This new campaign is a fun and funny spot for Egyptian ride-hailing company Didi that shows the frustration people can have when trying to book a ride. 

Created by DDB Cairo and directed by Hamba & Doss, through Kino Films, the 60 second spot features rising Egyptian rapper Kozbara as he attempts to get from A to B.

With drivers from other companies cancelling on him, charging extortionate prices or arriving in cars not quite up to code, he tells us that, really, he should have just used Didi. 

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