Diet Coke is fashionably laid back
Diet Coke takes a stylishly meta approach in its latest campaign from Droga5 London.
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Credits
View on- Agency Droga5/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
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Credits
View on- Agency Droga5/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
- Editor/Partner Paul Hardcastle
- Audio Mixer Sam Ashwell
- DP Ben Todd
- Executive Producer/Managing Director Tor Fitzwilliams
- Executive Producer Noreen Khan
- Chief Creative Officer David Kolbusz
- Creative Director Ed Redgrave
- Creative Director David Wigglesworth
- Creative Ash Hamilton
- Creative Sara Sutherland
- Designer/Art Director Stephanie McArdle
- HP Chris Watling
- Producer Jessie Gammell
- Assistant Producer Oliver West
- Producer James Waters
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Credits
powered by- Agency Droga5/London
- Production Company Anonymous Content/London
- Director Autumn de Wilde
- Editor/Partner Paul Hardcastle
- Audio Mixer Sam Ashwell
- DP Ben Todd
- Executive Producer/Managing Director Tor Fitzwilliams
- Executive Producer Noreen Khan
- Chief Creative Officer David Kolbusz
- Creative Director Ed Redgrave
- Creative Director David Wigglesworth
- Creative Ash Hamilton
- Creative Sara Sutherland
- Designer/Art Director Stephanie McArdle
- HP Chris Watling
- Producer Jessie Gammell
- Assistant Producer Oliver West
- Producer James Waters
Beautifully directed by Autumn de Wilde through Anonymous Content London this new spot for Diet Coke feels as much fashion film as fizzy drink commercial.
Created by Droga5 London the spot starts with a text message in which someone says 'just stuck in this Diet Coke commercial'. From there, a series of incredibly stylish people are shown in a range of unusual but perfectly art directed locations - bowling alley, amusement arcade, hair salon, 8-bit arcade game(!) - taking a swig from the famous silver can. All of this is set to a wonderfully laidback soundtrack.
Why? As the end line says, Just Because...
