Director Ricky Gibb joins Kode Media

Director Ricky Gibb, the newest addition to Kode Media's talent roster, has launched the music video for Us Lot, the latest single by independent singer-songwriter Murkage Dave.

Gibb and Murkage Dave’s partnership began on the set of Gibb’s video for Motions, by Miles from Kinshaha, an unusual video about longing for connection, which intricately transitions between narrative and performance. Whilst working on this video, the pair forged a connection which evolved into friendship and to collaborating on Us Lot. 

Ricky Gibb, Director, Kode Media says: Us Lot is the second time Dave and I have worked together on a music video: although based on the endless conversations and concepts we’ve bounced off of one another over the past two years it feels as though we've created a hundred projects together. For me, the lyrical content is always the first jumping-off point when developing the idea, and Dave’s words are an absolute joy to respond to creatively. He paints such vulnerable, personable, and relatable images; something I seek to do within my own work too.” Gibb added “In my own life, it has felt harder and harder to see friends and maintain connections. This is something that weighs on me heavily. Studying the sentiments expressed in Us Lot really reminded me that some bonds will always remain, despite how infrequently we may get to see one another.”

With the perfect blend of performance and storytelling in his music promos, Gibb’s directorial style conveys a sense of truth and authenticity to the characters portrayed, they are recognisable to us as people but are often underrepresented in mainstream media. Gibb’s style seamlessly paired with Murkage Dave’s talent as a wordsmith portraying personable and relatable characters, led to the creation of Us Lot. The five-minute music promo captures the realism of a house party between a somewhat estranged group of friends; featuring an overbearing character preaching about the credibility of crypto, angry next-door neighbours and a friend stuck to the sofa riding out a bad trip.

New music is often the catalyst for bringing people together; as Murkage Dave, Us Lot, is heard over the speakers, the disjointed atmosphere of the party is resolved. The film glimpses into a pivotal moment of a group of friends coming back together after time has passed. Although once thick as thieves, the five friends are now somewhat estranged, and only maybe come together now only once or twice a year. As each of the five friends clings on to the final hours of an after-party, we explore the ways in which each of them is extremely unique from each other, although, evidently, bonded for life.