Michael Baldwin’s playful new cinch idents
The new idents from The Visionaries for cinch and ITV's Starstruck
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The new idents for cinch and ITV's Starstruck are created by The Visionaries and directed by Michael Baldwin.
Whether it’s the early ‘00s head banging of The Darkness or the fist bumping cheese of Chesney Hawkes there is something very cathartic about singing at the top of your lungs.
Michael Baldwin’s latest work captures that primal energy of blasting out top tunes and getting into a serious sing-off with a complete stranger.
These simple and fun idents made for cinch and the ITV show Starstruck are classical Baldwin fashion that offer up the laughter but also provide the audience with a taste of nostalgia.
