Dream big with IKEA
Akestam Holst launches a cheerful spot for the Swedish homeware brand that champions creativity, passion and persistence.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin Werner
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin Werner
- Post Production Gangsters
- Music Supervision Music Super Circus
- Executive Producer Mette Jermiin
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- Post Producer Louise Ryge
- DP Louise McLaughlin
- Production Designer Johan Broome
- Editor Simon Ponten
- Colorist Max Stromberg
- Online Jonas Jaderholm
- Music Supervisor Markus Bergkvist
- Sound Designer Magnus Andersson Lagerqvist
- Art Director Eva Wallmark
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Copywriter Rickard Beskow
- Producer Leila Widgren
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Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Martin Werner
- Post Production Gangsters
- Music Supervision Music Super Circus
- Executive Producer Mette Jermiin
- Executive Producer Samuel Cantor
- Producer Axel Herrlin
- Post Producer Louise Ryge
- DP Louise McLaughlin
- Production Designer Johan Broome
- Editor Simon Ponten
- Colorist Max Stromberg
- Online Jonas Jaderholm
- Music Supervisor Markus Bergkvist
- Sound Designer Magnus Andersson Lagerqvist
- Art Director Eva Wallmark
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Copywriter Rickard Beskow
- Producer Leila Widgren
Directed by Martin Werner through Bacon, this upbeat and colourful spot for home retail chain IKEA shows how most big dreams start small at home, aptly set to a cover of the iconic Monkees’ track I’m a Believer.
Whether your ambition is to become a pro drummer, a celebrity chef, or just to finish the children’s bedroom in time for a new arrival, the campaign highlights how the everyday enjoyment and dedication involved in reaching our dreams is often more important than the goal itself.
