Droga5 launches new campaign for Barclaycard Business
The London-based agency has created a pair of playful spots for the British bank, highlighting how we’re all better off when small businesses do well.
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Directed by Jeff Low through Biscuit Filmworks, this humorous campaign from Droga5 is set in small businesses that use Barclaycard Payments: a boutique hotel and a car service centre.
However, instead of featuring the business owners with a hard sell, as we’d expect from a typical bank ad, we show how less expected entities in the business owners’ worlds—their fish, their plant—benefit from the different features of Barclaycard Payments such as cashback rewards or an all-in-one card reader.
Thus indirectly telling the story of how the business owners themselves have benefited from these. This is paid off by the campaign line ‘what’s good for small business is good for everyone’, teeing up the brand tagline ‘the payment part is just the start’.
