eBay shows us a better way
McCann London launch three stylish spots that celebrate the online marketplace's ambition to provide an improved way to buy and sell for its diverse community of users.
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Credits
View on- Agency McCann/London
- Production Company Iconoclast UK
- Director Paul Geusebroek
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Credits
View on- Agency McCann/London
- Production Company Iconoclast UK
- Director Paul Geusebroek
- Post Production Black Kite Studios
- Sound 750mph
- Executive Producer Guy Rolfe
- Managing Director/Exec Producer Jean Mougin
- Head of Production Kate Sharpe
- Producer Sam Levene
- DP Menno Mans
- Sound Design Sam Ashwell
- Supporting Sound Engineer Giselle Hall
- Post Producer Shawn Sobers
- Audio Producer Olivia Ray
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Creative Jo Griffin
- Creative Ben Buswell
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Head of Design Lisa Carrana
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Credits
powered by- Agency McCann/London
- Production Company Iconoclast UK
- Director Paul Geusebroek
- Post Production Black Kite Studios
- Sound 750mph
- Executive Producer Guy Rolfe
- Managing Director/Exec Producer Jean Mougin
- Head of Production Kate Sharpe
- Producer Sam Levene
- DP Menno Mans
- Sound Design Sam Ashwell
- Supporting Sound Engineer Giselle Hall
- Post Producer Shawn Sobers
- Audio Producer Olivia Ray
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Creative Jo Griffin
- Creative Ben Buswell
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Head of Design Lisa Carrana
Directed by Paul Geusebroek through Iconoclast UK, these colourful 30-second films introduce us to a range of eBay tribes: the ‘Bargain Hunters’, ‘Style Seekers’ and the ‘Experts’.
Each group is characterised by the relentless and passionate pursuit of what they want, whether that’s a more sustainable way to find fashion, a fantastic bargain on a pair of headphones or a more intimate approach to running a small business.
The snappy spots combine a variety of close-up shots with dramatic and cinematic ASMR-like sounds such as speedy keyboard tapping, furniture polishing and camera shutters.
The initiative boasts a vibrant visual approach that puts eBay’s heritage logo and four colours at the centre of a complete brand refresh, proudly proving that old can become new.
