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SUPER BOWL 2024
Erich and Kallman put Reese's fans in pieces
Erich & Kallman and dummy.'s Harold Einstein show just what happens if you tell people their Peanut Butter Cups might be in danger of changing.
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Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
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Unlock full credits and more with a shots membership
Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Producer Michael Kanter
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Assistant Editor Paulo Miramontes
- Executive Edit Producer Crissy DeSimone
- Edit Producer Wendy Umanzor
- Head of Production - Edit Megan Dahlman
- VFX Company Parliament VFX
- VFX Supervisor Phil Crowe
- Sound Design/Audio Post M Squared Productions
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Animation Company Golden LA
- Animation Managing Director Matthew Marquis
- Executive Animation Producer Pierre Nobile
- Chief Audio Engineer Mark Pitchford
- Audio Engineer Hayley Kay
- Executive Audio Producer Sarah Benedict
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director/Copywriter Jason Goldberg
- DP Glynn Speeckaert
- Production Designer Patrick Lumb
- Associate Creative Director/Art Director Clark Chamberlin
- HP Kati Haberstock
- Producer Fearghal ODea
- VFX Supervisor/Creative Lead Cynthia Lee
- Animation Creative Director Fons Schiedon
- Animation Designer Pete Pace
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Producer Michael Kanter
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Assistant Editor Paulo Miramontes
- Executive Edit Producer Crissy DeSimone
- Edit Producer Wendy Umanzor
- Head of Production - Edit Megan Dahlman
- VFX Company Parliament VFX
- VFX Supervisor Phil Crowe
- Sound Design/Audio Post M Squared Productions
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Animation Company Golden LA
- Animation Managing Director Matthew Marquis
- Executive Animation Producer Pierre Nobile
- Chief Audio Engineer Mark Pitchford
- Audio Engineer Hayley Kay
- Executive Audio Producer Sarah Benedict
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director/Copywriter Jason Goldberg
- DP Glynn Speeckaert
- Production Designer Patrick Lumb
- Associate Creative Director/Art Director Clark Chamberlin
- HP Kati Haberstock
- Producer Fearghal ODea
- VFX Supervisor/Creative Lead Cynthia Lee
- Animation Creative Director Fons Schiedon
- Animation Designer Pete Pace
There's a lot that could be uttered about Reese's making a 'big change' to their evergreen Peanut Butter Cups confection, but the stars in these Super Bowl teasers sum it up pretty simply with "NOOOOOOOOOOOO!".
Courting a Big Game big announcment, the campaign, from Erich & Kallman and directed by dummy.'s Harold Einstein, perfectly utilises the smart silliness of both sides of the creative coin; a cracking sight-gag saying everything that needs to be said.
Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Producer Michael Kanter
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Assistant Editor Paulo Miramontes
- Executive Edit Producer Crissy DeSimone
- Edit Producer Wendy Umanzor
- Head of Production - Edit Megan Dahlman
- VFX Company Parliament VFX
- VFX Supervisor Phil Crowe
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Animation Company Golden LA
- Animation Managing Director Matthew Marquis
- Executive Animation Producer Pierre Nobile
- Sound Design/Audio Post M Squared Productions
- Chief Audio Engineer Mark Pitchford
- Audio Engineer Hayley Kay
- Executive Audio Producer Sarah Benedict
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director/Copywriter Jason Goldberg
- DP Glynn Speeckaert
- Production Designer Patrick Lumb
- Associate Creative Director/Art Director Clark Chamberlin
- HP Kati Haberstock
- Producer Fearghal ODea
- VFX Supervisor/Creative Lead Cynthia Lee
- Animation Creative Director Fons Schiedon
- Animation Designer Pete Pace
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Erich & Kallman/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Producer Michael Kanter
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Assistant Editor Paulo Miramontes
- Executive Edit Producer Crissy DeSimone
- Edit Producer Wendy Umanzor
- Head of Production - Edit Megan Dahlman
- VFX Company Parliament VFX
- VFX Supervisor Phil Crowe
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Animation Company Golden LA
- Animation Managing Director Matthew Marquis
- Executive Animation Producer Pierre Nobile
- Sound Design/Audio Post M Squared Productions
- Chief Audio Engineer Mark Pitchford
- Audio Engineer Hayley Kay
- Executive Audio Producer Sarah Benedict
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director/Copywriter Jason Goldberg
- DP Glynn Speeckaert
- Production Designer Patrick Lumb
- Associate Creative Director/Art Director Clark Chamberlin
- HP Kati Haberstock
- Producer Fearghal ODea
- VFX Supervisor/Creative Lead Cynthia Lee
- Animation Creative Director Fons Schiedon
- Animation Designer Pete Pace
