SAXX's Valentine's necklace is a ballsy take on love

Saxx – Upside Down Heart

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Agency Quality Meats/Chicago
Production Company The BMP Film Company
Director Adam Moorman

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Credits

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Agency Quality Meats/Chicago
Production Company The BMP Film Company
Director Adam Moorman
Sound Design & Mix Tom Haigh
Co-Founder/Co-Chief Creative Officer Brian Siedband
Co-Founder/Co-Chief Creative Officer Gordy Sang
Creative Director Jamie Stark
Creative Director Maxx Delaney

Head of Production Autumn Childress
Executive Producer Cate McManus
Executive Producer Ben Mahoney
Line Producer CJ Richter
Editor Evan Cutler Wattles
DP Jon Hamblin

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With the romance of V-Day just around the corner, it's time to ask an important question: when is a heart, not a heart? When it's a pair of balls...

Entering into the romantic spirit of Valentine's season with a typically wry sense of humour, underwear brand SAXX is offering a one-of-a-kind piece of jewellery for someone who chooses to gift their man a pair of underpants: The Upside Down Heart Pendant, a hand-crafted 14 karat gold necklace cradling two radiant, natural round-cut diamonds with one-carat total weight.

The brainchild of smut-masters Quality Meats (choice piece of copy: "your gentleman's gentle boys"), the campaign not only raises a giggle, but also a chunk of cash for charity too; with each $5,000 purchase having proceeds donated to the Testicular Cancer Foundation.