Failure gets a Seventh Seal twist for Kaiser Permanente
The Bergman-referenceing spot, directed by Nicolas Winding Refn, features Klay Thompson meeting his own anxieties, played by Michael K Williams.
Credits
View on- Agency Translation LLC
- Production Company Stink/USA
- Director Nicolas Winding Refn
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Credits
View on- Agency Translation LLC
- Production Company Stink/USA
- Director Nicolas Winding Refn
- CEO/Founder Steve Stoute
- Executive Creative Director Louis-Philippe (LP) Tremblay
- Creative Director Alexander Kaplan
- Creative Director Barry Katz
- Art Director Dylan Simel
- HP of Content Miriam Franklin
- Executive Producer Matt Flaherty
- Executive Producer Jeff Baron
- Head of Production Nick Fuller
- Producer Natalie Jacobson
- Editor Jeff Ferruzzo
- Executive Producer Sila Soyer
- Executive Producer Charlotte Arnold
- Compositor Robert Bruce
- Colorist Tom Poole
- Producer Alexandra Lubrano
- Audio Mixer Eric Thompson
- Sound Designer Adrian Aurelius
- Executive Producer Gregers Maersk Moeller
- Senior Copywriter Nick Sugai
- 2D Flame Lead Jamie Scott
- VFX Producer Bindy St Leger
- VFX Set Supervisor Olivier Varteressian
- Compositor Yebin Ahn
- Sound Designer Philip Nicolai Flindt
- Talent Klay Thompson
- Talent Michael K. Williams
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Credits
powered by- Agency Translation LLC
- Production Company Stink/USA
- Director Nicolas Winding Refn
- CEO/Founder Steve Stoute
- Executive Creative Director Louis-Philippe (LP) Tremblay
- Creative Director Alexander Kaplan
- Creative Director Barry Katz
- Art Director Dylan Simel
- HP of Content Miriam Franklin
- Executive Producer Matt Flaherty
- Executive Producer Jeff Baron
- Head of Production Nick Fuller
- Producer Natalie Jacobson
- Editor Jeff Ferruzzo
- Executive Producer Sila Soyer
- Executive Producer Charlotte Arnold
- Compositor Robert Bruce
- Colorist Tom Poole
- Producer Alexandra Lubrano
- Audio Mixer Eric Thompson
- Sound Designer Adrian Aurelius
- Executive Producer Gregers Maersk Moeller
- Senior Copywriter Nick Sugai
- 2D Flame Lead Jamie Scott
- VFX Producer Bindy St Leger
- VFX Set Supervisor Olivier Varteressian
- Compositor Yebin Ahn
- Sound Designer Philip Nicolai Flindt
- Talent Klay Thompson
- Talent Michael K. Williams
From Bill and Ted's Bogus Journey to Last Action Hero, Ingmar Bergman’s seminal 1957 film The Seventh Seal, and it's portrayal of Death, have been reference numerous times.
Its latest (re)incarnation is in this striking spot for Kaiser Permanente from Translation, directed by Stink Films' Nicolas Winding Refn [Drive, Only God Forgives]. Presenting The Wire's Michael K Williams as a physical manifestation of three-time NBA champion Klay Thompson's Failure, Rematch is an elegant reminder of the things that we must confront inside our own minds.
Facing his own failure in front of a game of chess (Thompson himself being a keen player), the basketball star's initial recognition turns to something else as he recognises that has beaten him before and he will beat him again.