ST1 channels the world of performance art to celebrate those who think differently
In three comedic spots, Camp David director Sebastian Reed managed to poke fun at out-of-the-box thinkers whilst maintaining a quiet admiration.
)
Credits
View on- Agency Garbergs/Stockholm
- Production Company Camp David
- Director Sebastian Reed
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Garbergs/Stockholm
- Production Company Camp David
- Director Sebastian Reed
- Sound Design Ponytail Sound
- DP Rasmus Vidbaek
- Editor Stefan Strom
- Colorist Max Stromberg
- Set Designer Niklas Lund
- Producer Annika Witkowska
- Producer Camilla Falk
- Art Director John Lundquist Coey
- Copywriter Fredrik Sundqvist
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Garbergs/Stockholm
- Production Company Camp David
- Director Sebastian Reed
- Sound Design Ponytail Sound
- DP Rasmus Vidbaek
- Editor Stefan Strom
- Colorist Max Stromberg
- Set Designer Niklas Lund
- Producer Annika Witkowska
- Producer Camilla Falk
- Art Director John Lundquist Coey
- Copywriter Fredrik Sundqvist
It's easy to take the mickey out of performance art. To be honest, to do wacky things on stage you walk a fine line between profundity and absurdity.
However, as this sparkling new campaign from agency Garbergs for Swedish petrol station chain ST1 goes to show, sometimes it pays to be someone who dares to do things differently.
Over three commercials, Deer, Swing and Electro, Camp David director Sebastian Reed manages to capture the oddly-charming flapdoodle of the artists whilst simultaneously presenting them as the heroes of the piece with their clever use of the ST1 app.
