For Cut Media, it's all downhill from here

Everyone knows that the only good thing about cycling up a hill is that you get to go back down it afterwards, but for the stars of this cracking spot for Focus Bikes SAM² electric mountain bike, that downhill rush is never-ending.

Enlisting the talents of professional riders Olly Wilkins and Ben Deakin, content producers Cut Media and director Andy Ashworth used technical wizardry to create an infinite loop of descent, utilising hidden cuts and clever camerawork to hide the joins.

Creating their very own trail just outside Glasgow, the team's one-day shoot incorporated numerous takes, resulting in playful film that brilliantly expresses the joys of downward delight.