The Xbox Series X is here to Power Your Dreams
The console brand's global campaign for their new mega-console sees Daniel Kaluuya journey through time and space to the new Labrinth single, No Ordinary
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Credits
View on- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Ian Pons Jewell
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Credits
View on- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Scott Duchon
- Creative Director Nichole Geddes
- Senior Art Director Savannah Hicks
- HP Mandi Holdorf
- Senior Producer Megan Swan
- Senior Producer Nina Roussarie
- Associate Producer Jessie Ybarra
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Edit Company Whitehouse Post/Los Angeles
- Editor Tobias Suhm
- Assistant Editor Joe Carugati
- Assistant Editor Nick O'Neill
- Executive Producer Joanna Manning
- Producer Jordan Stricklin
- VFX/Color Company MPC/Los Angeles
- Executive Producer Elexis Stearn
- Producer Nicole Saccardi
- Producer Warwick Hewett
- Producer Mireille Antoine
- Executive Producer Meghan Lang
- Colorist Ricky Gausis
- Creative Director Michael Gregory
- Creative Director Dan Seddon
- VFX Supervisor David Filipe
- VFX Supervisor Fabian Frank
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Music Supervisor Danielle Soury
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Talent Daniel Kaluuya
- Creative Director/Copywriter Mat Bunnell
- Line Producer Neela Kumuda Parankusham
- Producer Sasha Pace
- Assistant Colorist Nate Seymour
- VFX Supervisor Corinne DeOrsay
- CG Supervisor Raju Ganesh
- Audio Mixer Chris Nungary
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 215 McCann/San Francisco
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Scott Duchon
- Creative Director Nichole Geddes
- Senior Art Director Savannah Hicks
- HP Mandi Holdorf
- Senior Producer Megan Swan
- Senior Producer Nina Roussarie
- Associate Producer Jessie Ybarra
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Deannie O'Neil
- Edit Company Whitehouse Post/Los Angeles
- Editor Tobias Suhm
- Assistant Editor Joe Carugati
- Assistant Editor Nick O'Neill
- Executive Producer Joanna Manning
- Producer Jordan Stricklin
- VFX/Color Company MPC/Los Angeles
- Executive Producer Elexis Stearn
- Producer Nicole Saccardi
- Producer Warwick Hewett
- Producer Mireille Antoine
- Executive Producer Meghan Lang
- Colorist Ricky Gausis
- Creative Director Michael Gregory
- Creative Director Dan Seddon
- VFX Supervisor David Filipe
- VFX Supervisor Fabian Frank
- Music Company Walker
- Executive Producer Sara Matarazzo
- Executive Producer Stephanie Pigott
- Music Supervisor Danielle Soury
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Talent Daniel Kaluuya
- Creative Director/Copywriter Mat Bunnell
- Line Producer Neela Kumuda Parankusham
- Producer Sasha Pace
- Assistant Colorist Nate Seymour
- VFX Supervisor Corinne DeOrsay
- CG Supervisor Raju Ganesh
- Audio Mixer Chris Nungary
The console wars are hotting up again for Microsoft and Sony's latest iterations (the Xbox Series X and PlayStation 5 respectively) nearly-simultaneous release in November and, as this advert for the former so aptly shows, they're looking to take you on a journey.
Featuring Get Out and Black Panther star Daniel Kaluuya, Power Your Dreams is a global campaign designed to ignite the imaginations of gamers everywhere, with its lead spot, Us Dreamers, seeing the star passing through spectacular and immersive visuals of dream-inspired worlds.
Partnering with Ian Pons Jewell, production house Reset and MPC, agency 215 McCann certainly doesn't skimp on the spectacular, showcasing high-end visuals and transition treats whilst teasing the controller-clutching community with what's in store.
