Gas Leaks Project’s toxic telly
The nonprofit’s national PSA exposes the health and environmental risks associated with natural gas through a fun reality TV parody.
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Credits
View on- Agency Zulu Alpha Kilo/New York
- Production Company Method & Madness
- Director Edmond Hawkins
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Credits
View on- Agency Zulu Alpha Kilo/New York
- Production Company Method & Madness
- Director Edmond Hawkins
- Line Producer Alex Leach
- Senior Producer Lena Hamady
- Editorial Company Zulubot (In-House at Zulu Alpha Kilo/Toronto)
- Editor Max Lawlor
- Editor Online/Colorist Felipe Chaparro
- Audio Company Barking Owl
- Executive Producer Ashley Benton
- Audio Producer Jenna Pangilinan
- Audio Mixer Mikayla Petersen
- Chief Creative Officer Tim Gordon
- Creative Director Daniel Cummings
- Creative Directors Vic Bath
- Creative Team Lizzie Cox
- Creative Teams Tilden Lincoln
- Executive Producer Katie Harris
- DP Dominic Easter
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Credits
powered by- Agency Zulu Alpha Kilo/New York
- Production Company Method & Madness
- Director Edmond Hawkins
- Line Producer Alex Leach
- Senior Producer Lena Hamady
- Editorial Company Zulubot (In-House at Zulu Alpha Kilo/Toronto)
- Editor Max Lawlor
- Editor Online/Colorist Felipe Chaparro
- Audio Company Barking Owl
- Executive Producer Ashley Benton
- Audio Producer Jenna Pangilinan
- Audio Mixer Mikayla Petersen
- Chief Creative Officer Tim Gordon
- Creative Director Daniel Cummings
- Creative Directors Vic Bath
- Creative Team Lizzie Cox
- Creative Teams Tilden Lincoln
- Executive Producer Katie Harris
- DP Dominic Easter
Created by Zulu Alpha Kilo and directed by Edmond Hawkins through Method & Madness, this comedic national PSA from non-profit organisation the Gas Leaks Project puts an informative twist on trashy reality TV.
Aiming to educate viewers on the dangers of ‘natural gas’ in a lighthearted and approachable way, the series follows an unlucky new homeowner plagued by toxic guests, each personifying the 21 hazardous air toxins found in methane gas.
At more than one million dollars, the campaign is considered to be the largest effort the country has ever seen to directly take on the fossil fuel industry’s marketing of natural gas.
“We’re bombarded with bad news every day. There are so many serious issues that it’s easy to become desensitised to them,” said Tim Gordon, Partner & Chief Creative Officer for Zulu Alpha Kilo. “Humour felt like the smartest creative way in—we wanted to educate people on the dangers of ‘natural’ gas without making them feel bad about it. Every creative extension of the campaign borrows from the tropes of promoting reality TV—something people can’t help but watch, especially when things go wrong.”
