Getting lucky with FDJ Loto
In 1999, one milk bottle’s barcode number won a young couple 3 million euros.
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Credits
View on- Agency Havas/Paris
- Production Company Stink/France
- Director NAN
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Credits
View on- Agency Havas/Paris
- Production Company Stink/France
- Director NAN
- Post Production HRCLS
- Chief Creative Officer Christophe Coffre
- Creative Director Florian Roussel
- Creative Director Guillaume Blanc
- Copywriter Antoine Palle
- Producer Julie Malet
- Director of Post Production Melanie Teixeira
- Editor Edouard Mailaender
- Colourist Bertrand Duval
- Sound Designer Ivan Jovanovic
- Art Director Alfred Pelamatti
- Producer Gregory Panteix
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas/Paris
- Production Company Stink/France
- Director NAN
- Post Production HRCLS
- Chief Creative Officer Christophe Coffre
- Creative Director Florian Roussel
- Creative Director Guillaume Blanc
- Copywriter Antoine Palle
- Producer Julie Malet
- Director of Post Production Melanie Teixeira
- Editor Edouard Mailaender
- Colourist Bertrand Duval
- Sound Designer Ivan Jovanovic
- Art Director Alfred Pelamatti
- Producer Gregory Panteix
Inspired by a true story, the new FDJ Loto campaign focuses on how one couple’s luck changed when they used a barcode for their lottery numbers.
Without focusing on the Loto itself, The Milk Bottle is a lighthearted reminder that lucky numbers can come from anywhere. Showing the bottling and transport of a milk bottle, where at any time another could have been delivered, makes the lucky couple seem all that much more fortunate. On the other hand...it could have been anyone.
Short and to the point, the ad was developed by Havas Paris and does a great job embodying the kind of off-hand hope with which most people play the lottery. The song used is a clever nod to the uniqueness of the barcode, the vocals in the background crooning in French, “all I want is you.”
