Gramafilm gets shady
The London-based production company celebrates self expression in a dark and stylish spot for micro-sunglasses label CHRISTIANAHJONES.
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Credits
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- Production Company Gramafilm
- Director Jack Bailey / (Director)
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Credits
View on- Production Company Gramafilm
- Director Jack Bailey / (Director)
- Editor Beth Roberts
- Sound Designer Luke Isom
- Colorist Karol Cybulski
- Creative Zachery Malachi Hamilton
- Producer Luba Shramko
- DP Natasha Duursma
- 1st Assistant Director Freddie Wright
- Stylist Justin Hamilton / (Stylist)
- Choreographer Kaner Flex
- HMU Fey Carla
- Art Director Charlie Speak
- Composer TEE
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Credits
powered by- Production Company Gramafilm
- Director Jack Bailey / (Director)
- Editor Beth Roberts
- Sound Designer Luke Isom
- Colorist Karol Cybulski
- Creative Zachery Malachi Hamilton
- Producer Luba Shramko
- DP Natasha Duursma
- 1st Assistant Director Freddie Wright
- Stylist Justin Hamilton / (Stylist)
- Choreographer Kaner Flex
- HMU Fey Carla
- Art Director Charlie Speak
- Composer TEE
This effortlessly cool fashion spot for sunglasses brand CHRISTIANAHJONES was created by Zachery Malachi Hamilton and directed by Jack Bailey through Gramafilm.
As the film opens, an eccentrically-dressed, tiny-shade-clad character strides onto a London underground carriage, the other passengers glancing up at her in awe. She approaches another travellers, the lights flicker, and everything goes dark.
The beat drops as the lights come back on, and the previously plainly-dressed tube-takers are suddenly adorned in their own outlandish outfits, tiny shades and all.
With its saucy choreography and atmospheric cinematography, CALLING emphasises the importance of self expression, and the freedom found in stepping outside of your comfort zone.
