Tide takes a trip down memeory lane
The laundry detergent brand casts actor and comedian Kumail Nanjiani in an iconic fusion of our favourite viral videos.
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Credits
View on- Agency Saatchi & Saatchi/New York
- Production Company Stink/USA
- Director Traktor
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Credits
View on- Agency Saatchi & Saatchi/New York
- Production Company Stink/USA
- Director Traktor
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Head of Production Ari Schneiderman
- Editing Cartel
- Managing Director Lauren Bleiweiss
- Executive Producer Viet-An Nguyen
- Producer Sarah Schachte
- Editor Leo Scott
- Assistant Editor Zoe Kraft
- VFX The Mill/Los Angeles
- Managing Director/Senior Executive Producer Anastasia von Rahl
- Senior Producer Heather Johann
- Creative Director Becky Porter
- CG Supervisor Ed Boldero
- Music Re-Arrangement Pickle Music + Sound
- Executive Producer James Zavaleta
- Executive Creative Director Alexis Estiz
- Associate Producer Matt Kerr
- Sound Harbor Picture Company
- Producer Cammie Mcgarry
- Audio Mixer Glen Landrum
- DP Toby Irwin
- Production Designer Tim Moen
- Music "The Barber of Seville" (Overture) Gioachino Rossini
- Chief Creative Officer Daniel Lobaton
- Chief Creative Officer Ciro Sarmiento
- Creative Director Adrian Chan
- Creative Director David Stevanov
- Creative Director Michael Limbert
- Executive Creative Director Dustin Tomes
- Executive Creative Director Lauren Varvara
- Group Creative Director Casey Lissau
- HP Dani Stoller
- Junior Art Director Caroline Chase
- Senior Art Director Eduardo Lied Lunardi
- Senior Copywriter Richard Whelchel
- Talent Kumail Nanjiani
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/New York
- Production Company Stink/USA
- Director Traktor
- President Daniel Bergmann
- Executive Producer Fran McGivern
- Head of Production Ari Schneiderman
- Editing Cartel
- Managing Director Lauren Bleiweiss
- Executive Producer Viet-An Nguyen
- Producer Sarah Schachte
- Editor Leo Scott
- Assistant Editor Zoe Kraft
- VFX The Mill/Los Angeles
- Managing Director/Senior Executive Producer Anastasia von Rahl
- Senior Producer Heather Johann
- Creative Director Becky Porter
- CG Supervisor Ed Boldero
- Music Re-Arrangement Pickle Music + Sound
- Executive Producer James Zavaleta
- Executive Creative Director Alexis Estiz
- Associate Producer Matt Kerr
- Sound Harbor Picture Company
- Producer Cammie Mcgarry
- Audio Mixer Glen Landrum
- DP Toby Irwin
- Production Designer Tim Moen
- Music "The Barber of Seville" (Overture) Gioachino Rossini
- Chief Creative Officer Daniel Lobaton
- Chief Creative Officer Ciro Sarmiento
- Creative Director Adrian Chan
- Creative Director David Stevanov
- Creative Director Michael Limbert
- Executive Creative Director Dustin Tomes
- Executive Creative Director Lauren Varvara
- Group Creative Director Casey Lissau
- HP Dani Stoller
- Junior Art Director Caroline Chase
- Senior Art Director Eduardo Lied Lunardi
- Senior Copywriter Richard Whelchel
- Talent Kumail Nanjiani
This comedic spot, created by Saatchi & Saatchi, and directed by Traktor through Stink, showcases detergent brand Tide's new Power PODS.
Continuing the brand's revered online presence, the film stars American-Pakistani actor Kumail Nanjiani, who sets out to prove to disbelievers why we need “more clean in here for all the mess out there.”
The spot quickly whisks viewers through a selection of our all-time favourite messy memes, spliced with hilarious cut-ins from the celeb, who playfully repeats the campaign's title: "You’re Gonna Need More Tide".
