Grand Frais catches a copycat
The French supermarket removes the logos from its TV spot in a clever retaliation to a foreign supermarket’s bootleg imitation.
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Credits
View on- Agency Rosa Paris/Paris
- Founder Jean-Patrick Chiquiar
- Founder Gilles Fichteberg
- Founder Jean-Francois Sacco
- General Manager Sacha Lacroix
- Creative Director Nicolas Gadesaude
- Editorial Design Julien Perrard
- Digital Art Director Lola Lailheugue
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Rosa Paris/Paris
- Founder Jean-Patrick Chiquiar
- Founder Gilles Fichteberg
- Founder Jean-Francois Sacco
- General Manager Sacha Lacroix
- Creative Director Nicolas Gadesaude
- Editorial Design Julien Perrard
- Digital Art Director Lola Lailheugue
When a foreign supermarket released a spot that looked suspiciously similar to Grand Frais’ first ever TV campaign, the French retail chain and creative agency Rosa Paris found a way to turn the frustrating situation into a clever marketing opportunity.
Seeing the imitation as a tribute to the campaign's success, Grand Pris decided to remove the logo from its ad, making it readily available for other businesses to simply insert their own branding, kindly saving them the expense of recreating it.
This hilariously savvy marketing move saw twenty-three big brands re-sharing the content on social media, growing the campaign’s reach from five million to twenty million, with zero expenses.
