Grime Gran and Headie One talk kicks with holes in the soles
The octogenarian internet star and rapper feature in this fun spot from UNIT9 promoting the tech in the new adidas 4D trainers.
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Credits
View on- Agency M&C Saatchi Sports & Entertainment/London
- Production Company UNIT9/London
- Director Tom Brown
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Credits
View on- Agency M&C Saatchi Sports & Entertainment/London
- Production Company UNIT9/London
- Director Tom Brown
- Producer Harry Starkey-Midah
- DP Sam Meyer
- Editor Alex Burt
- Creative Dan Griffiths
- Creative Ben Williams
- Talent Grime Gran
- Talent Headie One
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Credits
powered by- Agency M&C Saatchi Sports & Entertainment/London
- Production Company UNIT9/London
- Director Tom Brown
- Producer Harry Starkey-Midah
- DP Sam Meyer
- Editor Alex Burt
- Creative Dan Griffiths
- Creative Ben Williams
- Talent Grime Gran
- Talent Headie One
If you're looking for someone to discuss the latest tech in trainers with, it's unlikely your nan would be your first choice.
That being said, if she were anything like Grime Gran (grandmother of grime videographer Risky Roadz and internet hero), the chat would be wholly worth it.
Pitting the octogenarian against rapper Headie One, the hilarious spot from UNIT9's Tom Brown sees the pair discuss the innovative 'Digital Light Synthesis' that creates the peculiar hole-filled soles in the new adidas 4Ds.
It's mandem meets grandem and we love it.
