Hail Lucy Adams, first of SEGA’s name
In Humankind, the game sequel to Civilization, we see a young player, Lucy Adams, travel through the various eras of human history.
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Credits
View on- Agency BETC/Paris
- Production Company Solab
- Director Romain Chassaing
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Credits
View on- Agency BETC/Paris
- Production Company Solab
- Director Romain Chassaing
- Production Service B2Y Productions
- Post Production Mathematic
- Chief Creative Officer Stephane Xiberras
- Creative Director Benjamin Le Breton
- Creative Director Arnaud Assouline
- TV Producer Fabrice Brovelli
- Executive Producer Baptiste Chassaing
- DP Matias Boucard
- Producer Maxime Bouyer
- Set Desiger David Bersanetti
- Editor Manuel Coutant
- VFX Producer Guillaume Marien
- VFX Supervisor Yann Aldabe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BETC/Paris
- Production Company Solab
- Director Romain Chassaing
- Production Service B2Y Productions
- Post Production Mathematic
- Chief Creative Officer Stephane Xiberras
- Creative Director Benjamin Le Breton
- Creative Director Arnaud Assouline
- TV Producer Fabrice Brovelli
- Executive Producer Baptiste Chassaing
- DP Matias Boucard
- Producer Maxime Bouyer
- Set Desiger David Bersanetti
- Editor Manuel Coutant
- VFX Producer Guillaume Marien
- VFX Supervisor Yann Aldabe
Humankind will never be the same after SEGA’s done with it.
First, Lucy Adams is a neanderthal, and then a conqueror of Rome. Lucy’s journey through Humankind is long and storied, and as she progresses through the eons of human development, we see how, in every iteration, she becomes a deliberate futurist. It makes sense then that she invents rock and roll and abolishes the concept of “money.” With clever storytelling and fun scenes, the trailer pushes the boundaries on how a single person can affect the world.
Tailoring an ad about all of human history, with all its varied possibilities, fell to ad agency BETC. Tapping Solab and French director Romain Chassaing, who's repped by BOLD in the UK and who has a reel of experience working with VFX-heavy ads. With help from post studio Mathematic, the film makes use of clever cuts and transitions that show off his style for high-octane impact and over-the-top CGI.
