Hamilton rises up

Proud parents often keep scrapbooks of their kids' achievements, documenting all of the trophies and milestones in their young lives.

In a lot of ways, this 80-second celebration of Lewis Hamilton's career is a lot like one of those scrapbooks... if the scrap were actually clips of the kid on the world stage, and the proud parents were Formula 1.

Voiced by Anthony Hamilton, Hamilton’s actual father, Still Rising celebrates the growth of a champion from early races as a kid to his seventh World Title, matching Michael Schumacher’s long-standing record, which was often touted as untouchable.

Created by Wieden+Kennedy London, the film uses archival footage in an engaging way, layering images on top of one another as the story builds and digitally moving the camera position to give the spot real vibrancy.