HelloFCB+ and the City of Cape Town ask men to lead by example
The powerful campaign, which draws attention to passed-on gender-based attitudes, sees the upsetting consequences of 'victimless' actions.
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Credits
View on- Agency FCB/Cape Town
- Production Company Carbon Films
- Director Jason Fialkov
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Credits
View on- Agency FCB/Cape Town
- Production Company Carbon Films
- Director Jason Fialkov
- Post Production Strangelove Studios
- Sound Design We Love Jam
- Executive Producer Kirsten Clarence
- Producer Natalie Chapman
- Editor Emily Bussac
- Grade Nicholas Apostoli
- Sound Designer Hannes Burger
- Art Director Reuben Abrahams
- Chief Creative Officer Mike Barnwell
- Copywriter Dylan Rohleder
- Creative Director Dylan Davies
- Producer Lauren Trevelyan
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Credits
powered by- Agency FCB/Cape Town
- Production Company Carbon Films
- Director Jason Fialkov
- Post Production Strangelove Studios
- Sound Design We Love Jam
- Executive Producer Kirsten Clarence
- Producer Natalie Chapman
- Editor Emily Bussac
- Grade Nicholas Apostoli
- Sound Designer Hannes Burger
- Art Director Reuben Abrahams
- Chief Creative Officer Mike Barnwell
- Copywriter Dylan Rohleder
- Creative Director Dylan Davies
- Producer Lauren Trevelyan
It's well established that gender-based verbal attacks tend to be passed on from generations, who see them as 'victimless' actions and 'harmless' locker-room talk.
Drawing attention, and hopefully putting an end, to such moments is this powerfully simple campaign from HelloFCB+ for the City of Cape Town, featuring three spots: My First Touch, My First Joke and My First Catcall.
Within each scenario, male kids are seen reenacting or reciting things they've learnt from men they look up to, with the repercussions of the 'innocent' acts brought into sharp focus through strong performances, brought out by Carbon Films director Jason Fialkov.
