Here's Why You Should Change Your Car
Danish car service :Dribe takes aim at everything from electric cars to SUV's in humorous new campaign directed by Martin Furze.
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Some things in life you need to pick out according to the occasion. Like footwear. Or music. And perhaps we should begin to do the same with cars. At least that is the point of Danish car service :Dribe's new campaign; Don't buy a car, subscribe to a car service instead so you can pick the right type of vehicle for your needs at any given time.
In a couple of absurdly sketched out scenarios, we are presented with situational problems from driving respectively an SUV (hard to parallel park) or an electric car (slow charging when you are really in a hurry).
Point being: It might make sense to subscribe to a flexible car service that lets you pick out a car on a monthly basis depending on your needs. You know, instead of being old fashioned and buying a car.
A quirky electric organ soundtrack mixed with an exaggerated and ridiculous version of reality give the films an almost cartoonish feel. The campaign is made by Copenhagen agency Worth Your While, the spots are directed by Martin Furze and produced by Bacon.
