Make More Holiday with Lowe’s
Lowe’s Make More Holiday campaign leans into emotional storytelling to amplify a merrier holiday this year.
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This holiday season, Lowe’s is offering more than savings and gifts; they’re creating new ways to bring joy and meaning to the holidays with a new brand campaign, Make More Holiday.
After a very different holiday last year, people are ready to amplify their holiday experiences that celebrate the season. Lowe’s is doubling down like never before by providing everything customers need to bring more holiday home this season, tools, decor, top brand gifts, inspiration, and all on a budget to make it possible and meaningful.
The Make More Holiday brand campaign is all about creating moments that matter more, whether it’s an extra box of lights, a DIY gift that shows off your skills, or a room designed to fit more of the family. No matter how you holiday, Lowe’s helps you create more holiday possibilities.
Credits
View on- Agency Deutsch/Los Angeles
- Production Company The Corner Shop
- Director Peter Thwaites
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Credits
View on- Agency Deutsch/Los Angeles
- Production Company The Corner Shop
- Director Peter Thwaites
- Creative Director Mike Frank
- Creative Director Chris Jones
- Executive Creative Director Sorenne Gottlieb
- Executive Producer Lauren May
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Executive Producer Jay Shapiro
- Executive Producer/Head of Production Jessica Miller
- Managing Partner/EP Anna Hashmi
- Editing Work Editorial/USA
- Editor Stewart Reeves
- Executive Producer/Managing Director Marlo Baird
- Head of Production/Producer Brandee Probasco
- VFX The Mill/Los Angeles
- Executive Producer Hillary Thomas / (VFX Producer)
- Colorist Paul Yacono
- Audio Post Lime Studios
- Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Assistant Mixer Jeremy Nichols
- Line Producer Suzie Greene Tedesco
- Creative Director/2D Lead Becky Porter
- Composer Dustin O'Halloran
- Composer Biggi Hilmars
- Senior Producer Alex Frenkel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Deutsch/Los Angeles
- Production Company The Corner Shop
- Director Peter Thwaites
- Creative Director Mike Frank
- Creative Director Chris Jones
- Executive Creative Director Sorenne Gottlieb
- Executive Producer Lauren May
- Music Director Chip Herter
- Music Supervisor Will Eichler
- Executive Producer Jay Shapiro
- Executive Producer/Head of Production Jessica Miller
- Managing Partner/EP Anna Hashmi
- Editing Work Editorial/USA
- Editor Stewart Reeves
- Executive Producer/Managing Director Marlo Baird
- Head of Production/Producer Brandee Probasco
- VFX The Mill/Los Angeles
- Executive Producer Hillary Thomas / (VFX Producer)
- Colorist Paul Yacono
- Audio Post Lime Studios
- Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Assistant Mixer Jeremy Nichols
- Line Producer Suzie Greene Tedesco
- Creative Director/2D Lead Becky Porter
- Composer Dustin O'Halloran
- Composer Biggi Hilmars
- Senior Producer Alex Frenkel
Created in collaboration with creative agency Deutsch LA, Lowe’s is celebrating all season long, launching the Make More Holiday brand anthem starting 3rd November and additional spots to be announced at a later date running through 124th December.
The :30 brand anthem TV spot, Make More Holiday, showcases the unexpected magic of Lowe’s during the holidays, which differs from previous holiday campaigns in that rather than featuring product-focused work, this spot is all about emotional storytelling.
The integrated campaign includes organic and paid social and digital elements, in-store activations and influencer partnerships.
Sorenne Gottlieb, Executive Creative Director, Deutsch LA: “After the holidays we experienced last year, we knew this holiday season was going to be a significant one for a lot of people. Taking a step back, we felt like there was a rich story to tell about the power of togetherness, and what people will do to celebrate extra this season. Getting the most out of the holiday season really comes down to making moments that matter, with those we care about. Our latest campaign, Make More Holiday, celebrates that sentiment. Making those moments that have more meaning and carry us longer.”
Meghan Campbell, SVP Group Strategy Director, Deutsch LA: “We leaned into this notion that the holidays are ours to make, and Lowe’s is poised to help people make the most of their holidays this year. By doing more of what makes the season festive and joyful, Lowe’s is helping people go above and beyond to ensure the holidays are extra special, whatever that means to you. It’s not just the gifts you buy, but the care you put into making meaningful moments happen for you and your family. Moments we have been waiting two years to make together.”
