Heroes’ game of two halves
In an impactful monochrome spot, the charity suggests male football fans could learn from their female counterparts.
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Credits
View on- Agency DDB/Madrid
- Production Company Landia/Spain
- Director BRBR
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Credits
View on- Agency DDB/Madrid
- Production Company Landia/Spain
- Director BRBR
- UK Representation Birth London
- France Representation Birth Paris
- Creative Director Jose Maria Roca De Vinals
- Executive Creative Director Daniel Rodriguez
- Executive Creative Director Olaf Cuadras
- Producer Martina Martinez Pereira
- Executive Producer Nico Cabuche
- Producer Alberto Saavedra
- Production Designer Jose Tirado
- Art Director Mar Tabao
- SFX Cesar Alcaide
- DP Michal Babinec
- Colorist Andres Lopetegui Santos
- Sound Designer Jorge Alarcon
- Audio Mixer/Mastering Miguel Calvo
- Audio Mixer Pedro Vivas
- Composer Elias Merino
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Credits
powered by- Agency DDB/Madrid
- Production Company Landia/Spain
- Director BRBR
- UK Representation Birth London
- France Representation Birth Paris
- Creative Director Jose Maria Roca De Vinals
- Executive Creative Director Daniel Rodriguez
- Executive Creative Director Olaf Cuadras
- Producer Martina Martinez Pereira
- Executive Producer Nico Cabuche
- Producer Alberto Saavedra
- Production Designer Jose Tirado
- Art Director Mar Tabao
- SFX Cesar Alcaide
- DP Michal Babinec
- Colorist Andres Lopetegui Santos
- Sound Designer Jorge Alarcon
- Audio Mixer/Mastering Miguel Calvo
- Audio Mixer Pedro Vivas
- Composer Elias Merino
In this powerful campaign film created by DDB and directed by BRBR through Landia, Heroes charity blows the whistle on violent behaviour at men’s football matches.
The beautifully-crafted, black and white film follows a young female protagonist walking calmly as she parts a smoke-filled crowd, while fights and pre-game violence unravel around her.
The ominous music score is broken by the girl’s voice over, which suggests that rather than women learning from men’s football, as is the common vernacular, men could learn from women’s, closing with some staggering on-screen statistics.
