Hill’s hefty hound
The pet food company show that it's important not to show too much love through food in this sweet animated short.
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Credits
View on- Agency VMLY&R/New York
- Production Company Bipolar Studio
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Credits
View on- Agency VMLY&R/New York
- Production Company Bipolar Studio
- Senior Copywriter Kevin Wright
- Senior Art Director Matt Shaw
- Associate Creative Director Anthony Tackett
- Senior Designer Russ Weydert
- Associate Creative Director John-Paul Cannucciari
- HP Greg Lotus
- Director Bipolar Studio
- Music/Sound Design Zelig Sound
- Associate Creative Director Salina Cole
- Creative Director Marie Goodwin
- Global Executive Creative Director Arlo Oviatt
- Music Producer Alexandra Allen
- Senior Producer Taylor Schomann
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VMLY&R/New York
- Production Company Bipolar Studio
- Senior Copywriter Kevin Wright
- Senior Art Director Matt Shaw
- Associate Creative Director Anthony Tackett
- Senior Designer Russ Weydert
- Associate Creative Director John-Paul Cannucciari
- HP Greg Lotus
- Director Bipolar Studio
- Music/Sound Design Zelig Sound
- Associate Creative Director Salina Cole
- Creative Director Marie Goodwin
- Global Executive Creative Director Arlo Oviatt
- Music Producer Alexandra Allen
- Senior Producer Taylor Schomann
It's hard not to shower your pets with adoration, particularly if they're as adorable as the central pup in Hill's new short Poochini, but, as the film fable explains, it's best not to show that love with dinners.
Using the sad reality that 55-60% of pets end up overweight as its insight, VMLY&R's endearing film sees an elderly lady take on a canine companion to replace an emotional hole in her life... only to end up filling the hole with food!
Delightfully animated through Bipolar Studio, and genuinely eliciting emotion with some dastardly manipulative toon-tactics, this sweet film is part PSA, part promotion, all pooch.
