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Orange and Publicis Conseil tell the endearing tale of a grandad attempting his first selfie.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast Image
- Director Vincent Lobelle
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast Image
- Director Vincent Lobelle
- Post Production Prodigious Paris
- Creative Director Fabrice Delacourt
- Copywriter Benjamin Sanial
- Art Director Raphael Halin
- Producer Benjamin Auberdiac
- Producer-Director Lien Moulin
- Production Designer Andy Kelly
- Editor Cyril Nakache
- Colorist Arthur Paux
- Sound Production Joel Tessonneau
- Creative Director Xavier Le Boullenger
- Art Director Jules Perron
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Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Iconoclast Image
- Director Vincent Lobelle
- Post Production Prodigious Paris
- Creative Director Fabrice Delacourt
- Copywriter Benjamin Sanial
- Art Director Raphael Halin
- Producer Benjamin Auberdiac
- Producer-Director Lien Moulin
- Production Designer Andy Kelly
- Editor Cyril Nakache
- Colorist Arthur Paux
- Sound Production Joel Tessonneau
- Creative Director Xavier Le Boullenger
- Art Director Jules Perron
Teaching an older relative the intricacies of technology can sometimes be a tricky endeavour, but, as this endearing spot from Publicis Conseil for Orange goes to prove, if they embrace it it can be magical.
Following an elderly gent that is given a smartphone (for which he sees no use), Unicorn Grandad evolves into a sweet tale of intergenerational bonding - the elder statesman responding to a funny filter in a unique, handmade fashion.
Speaking of the greater need for communication over distance that will be prevalent in many people's festivities, though never overtly referencing it, Iconoclast director Vincent Lobelle's adorably told tale can't help but tickle a few ribs.