HiRoad’s high ideals
The behavior-based auto insurance company releases a sweet spot that shows how goodness not only brings its own rewards – but can lead to cheaper car cover, too.
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Credits
View on- Agency Fred & Farid/Los Angeles
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- Director Sam Holst
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Credits
View on- Agency Fred & Farid/Los Angeles
- Director Sam Holst
- Chief Creative Officer Fred & Farid
- Creative Director Chelsea Steiger
- Junior Art Director Bridget Callahan
- Executive Producer Amanda Van Caneghem
- Edit Company Rock Paper Scissors
- Editor Zoe Mougin
- Head of Production Andrea (Dre) Krichevsky
- Executive Producer Shada Shariatzadeh
- Managing Director Eve Kornblum
- Finishing/Online Company a52
- Executive Producer Kim Christensen
- Head of Production Andrew Rissman
- VFX Supervisor Jesse Monsour
- Lead VFX Artist Kevin Stokes
- Audio Post Lime Studios
- Sound Designer/Audio Mixer Sam Casas
- Producer Sasha Grubor
- Composer/Sound Designer Maxwell Scott
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Los Angeles
- Director Sam Holst
- Chief Creative Officer Fred & Farid
- Creative Director Chelsea Steiger
- Junior Art Director Bridget Callahan
- Executive Producer Amanda Van Caneghem
- Edit Company Rock Paper Scissors
- Editor Zoe Mougin
- Head of Production Andrea (Dre) Krichevsky
- Executive Producer Shada Shariatzadeh
- Managing Director Eve Kornblum
- Finishing/Online Company a52
- Executive Producer Kim Christensen
- Head of Production Andrew Rissman
- VFX Supervisor Jesse Monsour
- Lead VFX Artist Kevin Stokes
- Audio Post Lime Studios
- Sound Designer/Audio Mixer Sam Casas
- Producer Sasha Grubor
- Composer/Sound Designer Maxwell Scott
There are those who scoop their doggy’s poop, who hold the lift, who return the shopping trollies to their rightful homes and those who leave in their wake wandering carts, closed lift doors and ploppy pavements.
Created in collaboration with FRED & FARID Los Angeles, and directed by Sam Holst, the ad Shopping Cart highlights the fleeting everyday decisions we make that can positively or negatively affect the lives of others.
The FRED & FARID team commented: “We were really inspired by the stance HiRoad was taking in the car insurance category. With the conscious driving decisions you make from keeping within the speed limits, to not using your phone when the car's in motion, you aren't just doing a service for yourself but for others on the road and HiRoad wants to reward you for that.”
