Hot Chip’s android boy band
Maxim Kelly explores the future of music videos in a mesmerising film for the English synthpop band’s latest album.
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Credits
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- Production Company Caviar/London
- Director Maxim Kelly
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Credits
View on- Production Company Caviar/London
- Director Maxim Kelly
- Editing Trim
- Color Black Kite Studios
- Executive Producer/Producer Eleri Evans
- Producer Sachin Chande
- DP Matthew Emvin Taylor
- Production Designer Syd Harmony
- Choreographer Kloe Dean
- Editor Steve Shaw
- Colorist Tom Mangham
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Credits
powered by- Production Company Caviar/London
- Director Maxim Kelly
- Editing Trim
- Color Black Kite Studios
- Executive Producer/Producer Eleri Evans
- Producer Sachin Chande
- DP Matthew Emvin Taylor
- Production Designer Syd Harmony
- Choreographer Kloe Dean
- Editor Steve Shaw
- Colorist Tom Mangham
British band Hot Chip has collaborated with director Maxim Kelly to create this wonderfully 80s themed video through Caviar, accompanying a track from their eighth album Freakout/Release.
In a spectacularly eccentric fusion of futuristic and retro culture, Broken imagines a not-too far away world where music videos are generated by artificial intelligence, whilst referencing the pop music video tropes of the past.
The video sees malfunctioning AI acting out the cliché, overly sentimental choreography performed by the boybands Hot Chip saw on MTV in their youth, but executed with deadpan, emotionless robotic precision.
