Ian Pons Jewell hears the call from nature in this epic new Michelob spot
People take flight and head towards the sun in Michelob's new spot.
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Credits
View on- Agency FCB/Chicago
- Production Company Reset
- Director Ian Pons Jewell
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Credits
View on- Agency FCB/Chicago
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Liz Taylor
- Executive Creative Director Sam Luchini
- Executive Creative Director Avital Pinchevsky
- Creative Director Dean Paradise
- Creative Director Bruno Mazzotti
- Integrated Production Services Kerry Hill
- Director of Integrated Production Will St Clair
- Executive Producer Joe Tipre
- Director of Music James Stump Mahoney
- Head of Production JP Colombo
- Managing Director Dave Morrison / (Managing Director)
- Editor Tobias Suhm
- Editorial Company Whitehouse Post/Chicago
- Assistant Editor Alex Kane / (Assistant Editor)
- Executive Producer Kristin Angeletti
- Head of Production Jojo Scheerer
- Colorist Kaitlyn Battistelli
- Executive Producer Kate Hitchings
- Sound Designer Will Cohen
- Sound Designer Jim Stewart
- Audio Engineer Jason Ryan / (Audio Engineer)
- Senior Producer Ximena Aguirre
- Line Producer Megan Moore
- Director of Photography Marc Gomez
- Assistant Editor Alex Kane / (Assistant Editor)
Show full credits
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Credits
powered by- Agency FCB/Chicago
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Liz Taylor
- Executive Creative Director Sam Luchini
- Executive Creative Director Avital Pinchevsky
- Creative Director Dean Paradise
- Creative Director Bruno Mazzotti
- Integrated Production Services Kerry Hill
- Director of Integrated Production Will St Clair
- Executive Producer Joe Tipre
- Director of Music James Stump Mahoney
- Head of Production JP Colombo
- Managing Director Dave Morrison / (Managing Director)
- Editor Tobias Suhm
- Editorial Company Whitehouse Post/Chicago
- Assistant Editor Alex Kane / (Assistant Editor)
- Executive Producer Kristin Angeletti
- Head of Production Jojo Scheerer
- Colorist Kaitlyn Battistelli
- Executive Producer Kate Hitchings
- Sound Designer Will Cohen
- Sound Designer Jim Stewart
- Audio Engineer Jason Ryan / (Audio Engineer)
- Senior Producer Ximena Aguirre
- Line Producer Megan Moore
- Director of Photography Marc Gomez
- Assistant Editor Alex Kane / (Assistant Editor)
Director Ian Pons Jewell helms this beautiful new spot [the director's cut of which is above] created by FCB Chicago which sees a horde of people reverting to nature and animal instincts as they're drawn to the light, and the natural ingredients of Michelob Ultra.
With a series of actors channeling animalistic tendencies and making their way across, first, an urban landscape before his wide-open vistas, it's a different kind of beer ad...
