IKEA catalogues nuggets of wisdom
This new spot highlights the ways in which the new IKEA catalogue can alter your life.
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Credits
View on- Agency Memac Ogilvy/Dubai
- Production Company Hanzo Films
- Director Samir Mallal
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Credits
View on- Agency Memac Ogilvy/Dubai
- Production Company Hanzo Films
- Director Samir Mallal
- Production Co. Oceana Studios
- Production Service Moskitos Films
- Editing The Assembly Rooms
- Post Production Company 3/New York
- Sound Design Machine Sound
- Executive Producer Danny Sawaf
- Executive Producer Hijaz Moosa
- DP Andrij Parekh
- Producer Kaan Acemi
- Editor Nik Hindson
- Colourist Joseph Bicknell
- VFX Supervisor Amanda Pilnik
- Sound Engineer Patch Rowland
- Audio Director Matej Oreskovic
- Chief Creative Officer Juggi Ramakrishnan
- Copywriter Alok Mohan
- Head of Production Luke Morris
- Producer Hiyam Itan
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Credits
powered by- Agency Memac Ogilvy/Dubai
- Production Company Hanzo Films
- Director Samir Mallal
- Production Co. Oceana Studios
- Production Service Moskitos Films
- Editing The Assembly Rooms
- Post Production Company 3/New York
- Sound Design Machine Sound
- Executive Producer Danny Sawaf
- Executive Producer Hijaz Moosa
- DP Andrij Parekh
- Producer Kaan Acemi
- Editor Nik Hindson
- Colourist Joseph Bicknell
- VFX Supervisor Amanda Pilnik
- Sound Engineer Patch Rowland
- Audio Director Matej Oreskovic
- Chief Creative Officer Juggi Ramakrishnan
- Copywriter Alok Mohan
- Head of Production Luke Morris
- Producer Hiyam Itan
With over 200 million copies distributed each year, the IKEA catalogue is one of the most read books in the world.
IKEA UAE, Egypt, Qatar and Oman, along with agency Memac Ogilvy Dubai, have launched the 2020 edition with a new campaign called The Book That Will Change Your Life.
The film, directed by Samir Mallal though Hanzo Films and Oceana Studios, revolves around Ali, a slob whose life transforms once he finds the IKEA catalogue. We then follow Ali’s journey as he becomes a guru of the catalogue, dispensing wisdom in the form of page numbers to those in need of council;
“Stressed? Go to page 123. The right bedroom will help you sleep better and wake up more relaxed. Lonely? On page 100, you’ll find out how to make your home feel more welcoming and conducive to new relationships.”
It is, says the campaign, the book that will change your life.
