IKEA gets serious about sleep
The homeware brand takes a no-nonsense approach to beating bed-time distractions in a hilarious new campaign created by Mother.
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Credits
View on- Agency Mother/London
- Production Company MindsEye
- Director Eros Vlahos
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Credits
View on- Agency Mother/London
- Production Company MindsEye
- Director Eros Vlahos
- Edit Company Stitch
- VFX Company 1920 VFX/UK
- Sound Design Factory Studios/London
- SFX MachineShop
- Creative Director Ben Shaffery
- Creative Will Lancaster
- Producer Jen Ahren
- Executive Producer Debbie Ninnis
- Head of Production Richard Yeoman
- Producer Archie Johnston-Stewart
- Production Manager Fiona Martin
- Production Designer David Hamilton / (Production Deisgner)
- DP Miguel Carmenes
- Editor Flaura Atkinson
- Producer Angela Hart
- Colorist Alex Gregory
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company MindsEye
- Director Eros Vlahos
- Edit Company Stitch
- VFX Company 1920 VFX/UK
- Sound Design Factory Studios/London
- SFX MachineShop
- Creative Director Ben Shaffery
- Creative Will Lancaster
- Producer Jen Ahren
- Executive Producer Debbie Ninnis
- Head of Production Richard Yeoman
- Producer Archie Johnston-Stewart
- Production Manager Fiona Martin
- Production Designer David Hamilton / (Production Deisgner)
- DP Miguel Carmenes
- Editor Flaura Atkinson
- Producer Angela Hart
- Colorist Alex Gregory
Sleep is a basic human need, but in the attention economy, where companies cash in by keeping eyeballs on screens, every app is engineered to keep us awake.
On a mission to help us reclaim sleep stolen by social media, Swedish homeware retailer IKEA has launched this comedic campaign, created by Mother and directed by Eros V through MindsEye.
Taking a playful swipe (quite literally), at the most insufferable types of influencers, the fun series of films turns IKEA mattresses into sentient wrecking balls designed to take out as many distractions as possible.
