IKEA spots a window of opportunity
The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam Holst NoA.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Art Director Michal Sitkiewicz
- Art Director Eva Wallmark
- Copywriter Rickard Beskow
- Creative Director Daniel Vaccino
- Final Art Anna Forsberg
- Production Manager John Mullendorfs
- Producer Joanna Nilsson
- Designer Hugo Wallmo
- DP/Editor/Colorist Carlos Diaz Carrasco
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Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Art Director Michal Sitkiewicz
- Art Director Eva Wallmark
- Copywriter Rickard Beskow
- Creative Director Daniel Vaccino
- Final Art Anna Forsberg
- Production Manager John Mullendorfs
- Producer Joanna Nilsson
- Designer Hugo Wallmo
- DP/Editor/Colorist Carlos Diaz Carrasco
Known for its functional yet creative homeware, Swedish furnishings brand IKEA is certainly living up to its reputation with this clever new campaign made in collaboration with Akestam Holst NoA.
The initiative saw the brand launching a series of specially printed roller blinds that did more than just block out the morning sun. The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses, turning every window into advertisement for IKEA when the blinds are drawn.
The idea is simple: IKEA invited everyone to become one of their 'sleepfluencers'. The selected participants received a roller blind free of charge in exchange for turning their windows into billboards for IKEA while they slept.
