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IKEA – Change A Bit For Good

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With absolutely cracker animation and an adorable design, Change A Bit For Good follows a small robot trying to make big changes. 

Inspired by a movie tagline, a robot attempts to clean up the environment around themselves, leading to somewhat...mixed results. They go out on a plank over water to get a piece of trash, resulting in a short-circuit. They then try to stop a massive sixteen-wheeler by standing in front of it, but unlike their hero, Bumblebee, they don’t stand much of a chance against the oncoming Mack truck. They wander home, where their family is doing their part, in their house and kitchen, to work towards a more sustainable future. 

Charming and effective, Change A Bit For Good is led by Mother, with production work from Pulse Films and direction from Ninian Doff. The VFX work that makes the little robot so adorable was done by nineteentwenty.

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