Instacart's festive fix
In a colourful campaign directed by Siri Bunford, the grocery delivery app positions itself as the speedy solution for last-minute holiday mishaps.
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Credits
View on- Agency Client Direct
- Production Company Knucklehead/USA
- Director Siri Bunford
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Credits
View on- Agency Client Direct
- Production Company Knucklehead/USA
- Director Siri Bunford
- Editing Cut+Run/California
- Post Production Jogger Studios
- Music Squeak E Clean Studios/USA
- Audio Post Levology Sound
- Executive Music Producer Michael Gross
- Creative Director Matthew (Cornbread) Compton
- Senior Producer Blade Thornton
- Composer Scott Langley
- Creative Director Taylor Erin
- Copywriter Megan Tuohy
- Art Director Jessica Guy
- Producer Justine Mar
- Producer Emily Sarale
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Credits
powered by- Agency Client Direct
- Production Company Knucklehead/USA
- Director Siri Bunford
- Editing Cut+Run/California
- Post Production Jogger Studios
- Music Squeak E Clean Studios/USA
- Audio Post Levology Sound
- Executive Music Producer Michael Gross
- Creative Director Matthew (Cornbread) Compton
- Senior Producer Blade Thornton
- Composer Scott Langley
- Creative Director Taylor Erin
- Copywriter Megan Tuohy
- Art Director Jessica Guy
- Producer Justine Mar
- Producer Emily Sarale
Forgotten gifts, fussy guests, cake-based catastrophes…there’s a lot that can go wrong for those who brave hosting at the holidays.
But, fear not... American delivery company Instacart has announced its app as every seasonal party planner’s perfect companion, in this playful festive spot directed by Siri Bunford through Knucklehead.
Establishing itself as The Holiday Rescue App, the campaign combines luscious lime hues and refreshingly retro art direction to show how an Instacart delivery can save the day, when a holiday host's worst nightmare comes true.
The original score, created by the team at Squeak E. Clean Studios, pairs holiday fanfare with the fast pace and cymbal crashes to match the antics– and solutions– of an otherwise sunny family gathering.
