John Lewis tugs on some daddy-daughter heartstrings
Launching the retailer's new 'For All Life‘s Moments' brand promise, Adam&EveDDB and Juan Cabral paint an adorable portrait of early parenthood.
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Credits
View on- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Juan Cabral
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Credits
View on- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Juan Cabral
- Editing Final Cut/London
- Post Production nineteentwenty
- Color Company 3/London
- Music Supervision Soundtree Music
- Sound Factory Studios/London
- Executive Producer Dickie Jeffares
- Producer Alicia Richards
- DP Justin Brown
- Editor Rick Russell
- Post Producer Chee Yen Wang
- VFX Supervisor Ludo Fealy
- Colorist Jean-Clement Soret
- Creative Director Peter Raeburn
- Music Supervisor Neil Athale
- Audio Post Anthony Moore
- Design King Henry Design
- Art Director Rick Gayton
- Assistant Producer Charlotte Ellison
- Chief Creative Officer Richard Brim
- Copywriter Darren Beresford
- Creative Director Matt Gay
- Creative Director Feargal Ballance
- Producer Sally Pritchett
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Juan Cabral
- Editing Final Cut/London
- Post Production nineteentwenty
- Color Company 3/London
- Music Supervision Soundtree Music
- Sound Factory Studios/London
- Executive Producer Dickie Jeffares
- Producer Alicia Richards
- DP Justin Brown
- Editor Rick Russell
- Post Producer Chee Yen Wang
- VFX Supervisor Ludo Fealy
- Colorist Jean-Clement Soret
- Creative Director Peter Raeburn
- Music Supervisor Neil Athale
- Audio Post Anthony Moore
- Design King Henry Design
- Art Director Rick Gayton
- Assistant Producer Charlotte Ellison
- Chief Creative Officer Richard Brim
- Copywriter Darren Beresford
- Creative Director Matt Gay
- Creative Director Feargal Ballance
- Producer Sally Pritchett
Dropping its pocket-focussed ‘Never Knowingly Undersold’ slogan, John Lewis aims directly for the feels with its new spot and brand promise; For All Life‘s Moments.
Following a man and his infant daughter as they go through key moments of her early childhood - from biggies like first steps to incidentals like explaining the finer points of cricket - adam&eveDDB's spot maintains the brand's emotive relationship with its advertising audience.
Shot wonderfully by MJZ's Juan Cabral, making a point of capturing moments of authenticity that will be recognisable to many, this sweet statement of intent will have us blubbing all the way up to their Christmas ad.
