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Joy Crookes – Mathematics

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Directed by Park PicturesJake Erland, this soulful and intimate music video for British artist Joy Crookes’ track Mathematics, featuring Kano, portrays the highs and lows of everyday life for a young couple.  

Set against a sequence of match cut domestic backdrops, the film captures life-changing events juxtaposed with seemingly mundane moments, to show how the couple’s life - played by Crookes and Kano- slowly transforms over time.  

By using the same sets and locked-off shots to show small moments contrasted next to huge, transformative ones – childhood birthday parties on the same dining table that will later host a wake for a lost loved one – we are reminded, sometimes beautifully and sometimes tragically, of the universality of our human, domestic experiences.

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