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KFC – Ultimate BBQ Burger

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In this joyful new campaign created by Mother, fast food chain KFC simultaneously celebrates its new burger and Brits’ unwavering dedication to the not-so-summery BBQ. 

In the hero film, Ultimate BBQ Burger, magna studios director Sam Pilling flips the archetypal image of the perfectly balmy barby to represent the soggier experiences Brits are more accustomed to.  

Ditching the idyllic blue skies and endlessly sunny afternoons that most brands turn to in their summer advertising, KFC champions the pleasure of enjoying a great BBQ burger – whatever the weather.

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