Krungsri's simple bank statement to Thai borrowers

Krungsri First Choice – Camera

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Agency Leo Burnett/Bangkok
Production Company Factory 01
Director Wuthisak Anarnkaporn

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Credits

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Agency Leo Burnett/Bangkok
Production Company Factory 01
Director Wuthisak Anarnkaporn
Chief Creative Officer Sompat Trisadikun
Exec Creative Director Sompat Trisadikun
Creative Director Sarut Yungcharoen
Art Director Sarut Yungcharoen
Art Director Pradipa Charnpinyo

Editor Kemachad Gunpai
Editing Matad
Post Production One Cool Production
Sound Design Pumpumpumpum
Music Mellow Tunes
Producer Rungtawan Nanthasaen
Editor Sippanart Olarnsaritkul
Producer Rungrudee Chinpratan

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It's easy to think you want something when you don't really need it. Hell, we work in advertising - it's kinda what we do...

However, this eye-catchingly lo-fi pair of spots from The Leo Burnett Group Thailand for Krungsri First Choice's app manage to get their 'we help you make the right decisions' point across with enjoyable ease.

Utilising realistic VO and basic still imagery, both Camera and Tent go to show that a decent message can be conveyed without an expensive shoot, something more and more brands will have to think about in the coming months.