Latest Simple Campaign By TMW Unlimited Puts The Fun Into Teen Skincare
Spots directed by Serena Corvaglia.
TMW Unlimited is returning to its ‘the fun never stops’ strapline for a new wave of advertising for Unilever’s gentle skincare brand Simple.
‘The fun never stops’ is the second piece of work created by TMW Unlimited as part of Simple’s exciting new direction for the teen skincare category, which usually focuses on troubleshooting problems. The aim is to introduce Simple’s gentle but effective skincare to a new generation of women.
The campaign is aimed at teenagers who love to experiment with makeup and it features a range of dramatic styles, including glittery eyes, metallic lips and some very intricate Halloween party looks. The spot promotes Simple Cleansing Wipes, Simple Micellar Water and Simple Dual Effect Eye Makeup Remover and the message is simple: you can experiment as much as you want with makeup, because Simple ensures ‘the fun never stops’.
Edoardo Briola, Senior Brand Manager at Unilever, said: “Teens have responded so positively to TMW Unlimited’s ‘the fun never stops’ work, which delivers a clear message that Simple understands how young women feel about makeup, creativity and confidence.”
Jeff Bowerman, Creative Director at TMW Unlimited, said: “We’re so, so pleased that Simple has embraced this move away from the idea that teen skin is problem skin, and we love the star of our ad – watch out, she will make you instantly want to grab a tube of sparkly liquid eyeliner and start experimenting.”
The campaign comprises a 20-second film for VOD, a 6x social asset (Facebook & Instagram) and 3x Snap ads, which reveals six-step ‘how to’ articles when users swipe up. There will also be a one-off Halloween themed Snapchat lense. Media is being handled by Mindshare.
Spots directed by SALT.TV's Serena Corvaglia.
