Lazer Viking’s rhinestone cowboy
A bedazzled protagonist performs a bizarre mating ritual at a barn dance in a peculiar promo for the synth band’s new track, ICU BBY.
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Credits
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- Production Company Florence/Los Angeles
- Director Jay Walker
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Credits
View on- Production Company Florence/Los Angeles
- Director Jay Walker
- Color/Finishing Ethos Studio
- Executive Producer Jerad Anderson
- Producer Brittany Chiodo
- Production Designer Matthew Holt
- DP Konrad Losch
- Editor Jakub Jelinek
- Colorist Marina Starke
- Talent Lazer Viking
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Credits
powered by- Production Company Florence/Los Angeles
- Director Jay Walker
- Color/Finishing Ethos Studio
- Executive Producer Jerad Anderson
- Producer Brittany Chiodo
- Production Designer Matthew Holt
- DP Konrad Losch
- Editor Jakub Jelinek
- Colorist Marina Starke
- Talent Lazer Viking
In collaboration with Florence, director Jay Walker brings her creative vision to this outlandish promo for Prague-based synth artist Lazer Viking’s track ICU BBY.
The film sees a sparkling main character, played by Twighlight actor Jackson Rathbone, slurping down a mason jar of milk before approaching a female line dancer and engaging in an unsettling, animalistic mating dance.
Playful performances including plenty of unsettling eye contact, gorgeous art direction (in particular, an exquisite, rhinestone-clad two-piece suit), and creative camera movements bring the ludicrous story to life, complete with cowboy swagger choreography from Erin Murray.
