Less is more with Morrisons
Leo Burnett's fun spots for the UK supermarket chain play on the perplexingly paradoxical name of its customer loyalty card.
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Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
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Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editorial Stitch
- Post Production Black Kite Studios
- Sound Sine Audio Post Production
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Creative Director Kimberley Gillis
- Copywriter Conrad Swanston
- Art Director Alex Bingham
- Producer Lou Pegg
- Editor Tim Hardy
- Producer Joshua Smith
- Sound Designer Phil Bolland
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editorial Stitch
- Post Production Black Kite Studios
- Sound Sine Audio Post Production
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Creative Director Kimberley Gillis
- Copywriter Conrad Swanston
- Art Director Alex Bingham
- Producer Lou Pegg
- Editor Tim Hardy
- Producer Joshua Smith
- Sound Designer Phil Bolland
Created by Leo Burnett and comedically directed by Craig Ainsley through Arts & Sciences, this playful pair of spots celebrate British supermarket Morrison’s loyalty card with some light-hearted customer confusion.
Titled Pay Less with More Card, the 30” films see shoppers bewildered by the concept of the ‘More Card’, as they’re paying so much less for their shopping.
Kimberley Gillis, Creative Director at Leo Burnett UK, added: “Loyalty is a busy and noisy space. So, we wanted to celebrate the More Card in an entertaining and ownable way. With a good dollop of storytelling, plenty of interactive challenges, and finished off with our More Card Merch Man.”
Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editorial Stitch
- Post Production Black Kite Studios
- Sound Sine Audio Post Production
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Creative Director Kimberley Gillis
- Copywriter Conrad Swanston
- Art Director Alex Bingham
- Producer Lou Pegg
- Editor Tim Hardy
- Producer Joshua Smith
- Sound Designer Phil Bolland
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Editorial Stitch
- Post Production Black Kite Studios
- Sound Sine Audio Post Production
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Creative Director Kimberley Gillis
- Copywriter Conrad Swanston
- Art Director Alex Bingham
- Producer Lou Pegg
- Editor Tim Hardy
- Producer Joshua Smith
- Sound Designer Phil Bolland
