McGregor pulls no punches in new Reebok spot
UFC fighter Conor McGregor stars in this new campaign which sees him take on the challenge of an untidy room.
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Credits
View on- Agency Deutsch/New York
- Production Company Riff Raff
- Director The Sacred Egg
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Credits
View on- Agency Deutsch/New York
- Production Company Riff Raff
- Director The Sacred Egg
- Design Director Joanna Durkalec
- Designer Laura Chang
- Executive Producer Print & Motion Jeanette luis
- Director of Art Production Sarah Manna
- Producer Shelby Remer
- Post Producer Zack Herpy
- Chief Creative Officer Dan Kelleher
- Creative Director Marques Gartrell
- Director of Production Integrated (HP) Joe Calabrese
- Executive Creative Director Pete Johnson
- Senior Designer Roger Bova
- Executive Producer Matthew Fone
- Edit Company Steelhead (In-House at Deutsch/Los Angeles)
- Audio Post Honeymix
- Audio Post Sloan Alexander
- Music/Sound Design Human Music & Sound Design/USA
- Producer James Wells
- Post Company The Mill/New York
- Colorist Mikey Rossiter
- Producer Evan Bauer
- Design Brand New School
- Compositing/VFX Squad 47
- Line Producer Cathy Hood
- Editor Mike Mallen
- Animation John Hatheway
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Deutsch/New York
- Production Company Riff Raff
- Director The Sacred Egg
- Design Director Joanna Durkalec
- Designer Laura Chang
- Executive Producer Print & Motion Jeanette luis
- Director of Art Production Sarah Manna
- Producer Shelby Remer
- Post Producer Zack Herpy
- Chief Creative Officer Dan Kelleher
- Creative Director Marques Gartrell
- Director of Production Integrated (HP) Joe Calabrese
- Executive Creative Director Pete Johnson
- Senior Designer Roger Bova
- Executive Producer Matthew Fone
- Edit Company Steelhead (In-House at Deutsch/Los Angeles)
- Audio Post Honeymix
- Audio Post Sloan Alexander
- Music/Sound Design Human Music & Sound Design/USA
- Producer James Wells
- Post Company The Mill/New York
- Colorist Mikey Rossiter
- Producer Evan Bauer
- Design Brand New School
- Compositing/VFX Squad 47
- Line Producer Cathy Hood
- Editor Mike Mallen
- Animation John Hatheway
The New York office of Deutsch has created a new campaign for Reebok starring mixed martial artist Conor McGregor.
In the spot, directed by Sacred Egg through Riff Raff, McGregor stars in both human and animated form as he takes on the challenge of an untidy room and some less than compliant toys.
Reebok's new shoe, the Zig Kinetica, channels and returns energy with every stride the wearer takes, and the transformative power of the shoe allows McGregor to morph into an action figure that must harness Zig Kinetica’s energy to fight off the rogue play things.
“I absolutely love these; the grip, the stability. I feel the connection from the sole to the material,” said McGregor. “I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.”
