Mixing ditties for titties
NRJ Belgium and Pink Ribbon launch a campaign that blends DJ gesticulations with essential hand movements every woman should know.
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Credits
View on- Agency Ogilvy/Brussels
- Color Friction Productions
- Chief Creative Officer Pete Case
- Executive Creative Director Jan Teulingkx
- Executive Creative Director Gabriel Araujo
- Creative Antoinette Ribas
- Creative Gregory Ginterdaele
- Creative Marine Quere
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Brussels
- Color Friction Productions
- Chief Creative Officer Pete Case
- Executive Creative Director Jan Teulingkx
- Executive Creative Director Gabriel Araujo
- Creative Antoinette Ribas
- Creative Gregory Ginterdaele
- Creative Marine Quere
To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, radio station NRJ Belgium and charity Pink Ribbon Belgium have released a light-hearted PSA tackling a serious subject.
It is often thought that breast cancer only affects women over the age of 40, but almost 5 per cent of all breast cancer cases occur in younger women. Unfortunately, teen girls and young women show little concern, or, at least, are not aware of vital breast self-examination techniques.
With the assistance of wobbling jellies and a jiggling jingle, the fun film #MixForBoobs demos examination movements and is accompanied by two double vinyl albums containing different tracks that correspond to the time needed for each self-care gesture. The lyrics serve as instructions for use while also stressing the importance of additional screening.
