Monday.com’s fleece de resistance
Knucklehead’s Rob Leggatt directs a droll campaign for the online workflow platform featuring some unusual brand llamba-ssadors.
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Credits
View on- Agency Client Direct
- Production Company Knucklehead/USA
- Director Rob Leggatt
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Credits
View on- Agency Client Direct
- Production Company Knucklehead/USA
- Director Rob Leggatt
- Production Company Jiminy Creative
- VFX Gravity Creative Space
- Music Licensing Ran Atzmon Music
- Creative Concept/Script Yoav Hebel
- Creative Concept/Script Assaf Zelicovich
- DP Jake Polonsky
- Music/Sound Design Toby Lustigman
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Credits
powered by- Agency Client Direct
- Production Company Knucklehead/USA
- Director Rob Leggatt
- Production Company Jiminy Creative
- VFX Gravity Creative Space
- Music Licensing Ran Atzmon Music
- Creative Concept/Script Yoav Hebel
- Creative Concept/Script Assaf Zelicovich
- DP Jake Polonsky
- Music/Sound Design Toby Lustigman
The concept of an interactive cloud-based work-operating system with a customisable interface doesn’t immediately sound like something that’s going to inspire much in the way of glee.
Yet this joyful spot for Monday.com, created in-house and produced by Jiminy Creative, with character development, design and post by Gravity, livens up the platform by introducing these loveable members of the camel family whose shaggy fleeces are here rendered in rainbow colours.
Set to a cover of Rihanna and Calvin Harris’s We Found Love, the spot sees the office workers aided by their new fluffy friends gradually discovering just how woolly llama-zing the platform is.
