Instacart’s supermarket squad
The virtual shopping cart app drops a fun teaser for its first Super Bowl campaign, featuring HEINZ Wiener Dogs, the Old Spice Guy, and The Pillsbury Doughboy.
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The local grocery store delivery app has unveiled this playful spot teasing its upcoming Super Bowl campaign, created by TBWA Chiat Day LA in partnership with Instacart’s in-house Creative Studio.
The behind-the-scenes video for the brand’s first-ever Big Game commercial features iconic brand mascots the HEINZ Wiener Dogs, the Old Spice Guy (Isaiah Mustafa), and The Pillsbury Doughboy on set rehearsing for the upcoming ad.
The teaser video drops online on January 23rd, and will air on TV during the AFC/NFC championship games on Sunday, January 26. The full Super Bowl spot will air during the game.
