New Zealand's fire safety campaign is cooking with(out) gas
Motion Sickness's hilarious and chaotic campaign for the NZ emergency service encourages citizens to stay off the stove when they're 'cooked' this Christmas.
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
- Sound Design Bigpop Studios
- Creative Director Sam Stuchbury
- Creative Director Jordan Stent
- Creative Will MacDonald
- Producer Joseph McAlpine
- DP Jake Munro
- Editor Jolin Lee
- Colorist Matic Prusnik
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
- Sound Design Bigpop Studios
- Creative Director Sam Stuchbury
- Creative Director Jordan Stent
- Creative Will MacDonald
- Producer Joseph McAlpine
- DP Jake Munro
- Editor Jolin Lee
- Colorist Matic Prusnik
Toast Sandwich, Jacked Fairybread, Not-Fried Rice and Kiwi Onion Carbonara are but some of the many fire-free offerings that New Zealand’s Fire and Emergency Department suggest to safely satisfy the late night cravings, without burning the house down.
This effective campaign directed by Sam Stuchbury, which emphasises the dangers of cooking with heat when drunk or high, is based on the statistics that one in four house fires start in the kitchen, and 50% of all fatal fires involve alcohol or drugs.
The initiative plays on the NZ slang word for drunk, which is ‘cooked’, and consists of a tongue-in-cheek cook book and series of short videos in which the real-life, steaming citizens of Aotearoa put the recipes to the test.
