NHS 111 takes patients from home to help
The National Health Service launches a playful campaign in partnership with M&C Saatchi encouraging more people to use its 111 online service.
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Credits
View on- Agency M&C Saatchi/London
- Production Company Eyeline
- Director That Jam
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Credits
View on- Agency M&C Saatchi/London
- Production Company Eyeline
- Director That Jam
- Edit Marshall Street Editors (MSE)
- Post Production Rascal Post Production
- Executive Producer James Beck
- Color Producer Jai Mhach Durban
- Music DLMDD
- Creative Partner Guy Bradbury
- Creative Director Tom Kennedy
- Senior Creative Sam Turk
- Senior Creative Paul Robbins
- Project Manager Louis Cubbon
- Producer Gareth Williams
- Producer Jack Bradley
- DP Sam Meyer
- Editor Chris Walker / (Editor)
- Colorist James Bamford
- Sound Designer Aaron Taffel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency M&C Saatchi/London
- Production Company Eyeline
- Director That Jam
- Edit Marshall Street Editors (MSE)
- Post Production Rascal Post Production
- Executive Producer James Beck
- Color Producer Jai Mhach Durban
- Music DLMDD
- Creative Partner Guy Bradbury
- Creative Director Tom Kennedy
- Senior Creative Sam Turk
- Senior Creative Paul Robbins
- Project Manager Louis Cubbon
- Producer Gareth Williams
- Producer Jack Bradley
- DP Sam Meyer
- Editor Chris Walker / (Editor)
- Colorist James Bamford
- Sound Designer Aaron Taffel
This warm and lighthearted campaign, directed by That Jam at Eyeline, brings to life the idea that every click on the NHS's 111 site brings you closer to expert help.
The spot, titled From Home To Help, imagines people who are using the service being whisked out of their front doors still sitting on their sofas or in bed, tapping their way through the streets in their dressing gowns, soundtracked by a specially created song, which reflects the reassuring tone of the campaign.
The initiative aims to drive more people to use NHS 111 online as an alternative to A&E, encouraging patients to access the online service when they have an urgent but non-life-threatening medical concern.
