Nike takes Caster Semenya back to the birthplace of dreams
The brand's latest study of the female athlete takes her back to her hometown of Ga-Masehlong to explore the elements that led to her incredible athletic victories.
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Credits
View on- Agency Design Futura/Johannesburg
- Production Company Arcade Content
- Director Lebogang Rasethaba
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Credits
View on- Agency Design Futura/Johannesburg
- Production Company Arcade Content
- Director Lebogang Rasethaba
- Producer Julia Schnurr
- Managing Director Colin Howard
- DP Thomas Pretorius
- Editor William Kalmer
- Colorist Craig Simonetti
- Creative Director Gustav Greffrath
- Talent Caster Semenya
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Design Futura/Johannesburg
- Production Company Arcade Content
- Director Lebogang Rasethaba
- Producer Julia Schnurr
- Managing Director Colin Howard
- DP Thomas Pretorius
- Editor William Kalmer
- Colorist Craig Simonetti
- Creative Director Gustav Greffrath
- Talent Caster Semenya
Globe-dominating athletes tend to have inspirational stories behind their rise, but few have had to deal with the amount of personal and professional hurdles as South African middle-distance runner Caster Semenya.
In this interesting micro-doc from Nike through Futura, Semenya takes us back to her hometown of Ga-Masehlong, the titular Birthplace of Dreams, describing the elements that led to her eventual Olympic victory, as well as hinting at the questions sex that have dogged her career.
Perfectly captured by Arcade's Lebogang Rasethaba, this informative and well-structured film packs a lot into it's tight runtime.
